Food Packaging:edible Insects by Ghada Wali

Ghada Wali Spotlights The Edible Insects Food Packaging

Ghada Wali, the project leader of the award winning project Ghada Wali's Edible Insects Food Packaging demonstrates, Insect-protein industries are growing, this is one of the strangest/challenging projects I have worked on, How can I ever make an Edible Insect brand feel appetising/or lets say less disgusting?! The beauty in the details of insects was the insight to build on the visual identity. The biggest challenge is to create an appeal rather than develop repulsive insectological associations and not to shock unprepared consumers with options for serving, and to use illustration to communicate beauty. The main challenge is to transform the association of disgust into beauty..

Food Packaging:edible Insects by Ghada Wali Images:

VIA: http://competition.adesignaward.com/design.php?ID=60354

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